Fluss is an innovative access control product that uses a Bluetooth device and your smartphone to simplify entry to complexes and offices. While they had a clear route to market and a logo, they needed support developing a visual identity and messaging to strengthen their sales efforts.

After working closely with the team to understand the product’s benefits, target audience, and customer touchpoints, I created a visual identity system that reflects Fluss’s brand values through thoughtful typography and imagery. This system was applied across a range of sales collateral, including product brochures, signage, packaging, product photography, and website design.